Joel emphasizes on the 3D and drawing representation of projects, evolving from a conceptual sketch to a lifelike picture of the design and materials, scaled plan, perspective and elevation, and concludes with a suitable lighting configuration, which acts as a persuasive approach for convincing clients of the proposed design.

He majored on Drafting and Design for his degree in Industrial Technology. Because of his experience as a draftsman and in branding and graphic design, He will be able to execute booth concepts accurately and stylishly.